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Ferrari CEO Benedetto Vigna said the Luce, the automaker’s first all-electric model, is already allocated for 2027, with new customers facing about a year’s wait. Ferrari has not shared how many cars that represents; the reported $560,800 U.S. starting price and debate over the car’s design have not prevented the planned production from selling out.
Ferrari’s Luce, its first all-electric model, is already allocated for 2027, CEO Benedetto Vigna said during the company’s third-quarter earnings call on Tuesday. The update indicates strong demand despite online criticism of the car’s design and a reported U.S. starting price of $560,800, though Ferrari has not disclosed the number of orders behind the allocation.
“The Luce that we plan to sell next year basically are all allocated,” Vigna said on the call. He added that customers ordering now would have to wait about a year for delivery. The company did not provide a production target, order count or breakdown by region, so the announcement does not establish how many vehicles have been reserved or how demand compares with Ferrari’s other models.
The Luce was developed with LoveFrom, the design firm co-founded by former Apple design chief Jony Ive. Its higher-riding shape and industrial-design styling depart from the low-slung proportions associated with many Ferraris. It is also the company’s first five-seat car, a point of difference from its usual sports-car lineup and a focus of criticism from some online commenters.
Ferrari’s figures describe a high-performance EV: the car has four motors and 1,035 horsepower, and the company says it can reach 62 mph in 2.5 seconds. Its 112-kilowatt-hour battery is rated for 530 kilometers, or 329 miles, on Europe’s WLTP test cycle. That figure is not an EPA range rating; the U.S. figure has not been supplied. Ferrari also lists peak charging power of 350 kilowatts.
A Strong Launch for Ferrari’s First EV
The allocation update matters because it gives an early indication of customer interest in Ferrari’s move into fully electric cars. The company is entering a segment where design, performance and brand identity carry weight alongside range and charging. Strong reservations, if they translate into completed sales, would suggest that at least some Ferrari buyers are willing to consider a markedly different model from the brand’s established cars.
But “sold out” needs to be read in the limits of the available figures. Ferrari said its planned 2027 cars are basically allocated; it did not say how many it intends to make or whether all allocations are firm orders. The reported price and long wait point to a high-end, limited-volume market, not a measure of broader EV demand.
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Design Debate Meets Buyer Interest
The Luce’s styling prompted debate before deliveries, with critics questioning whether its shape looks like a Ferrari. Vigna offered a different account of customer response, saying perception improves when people see and drive the car. That is the CEO’s assessment, rather than published survey data or a disclosed measure of how buyers’ views changed.
Some early media drives have been positive. MotorTrend described the car’s responses as “beguilingly natural” and praised its balance through corners. Those reviews offer initial impressions, not a substitute for broader customer experience or independent range testing. Ferrari has also presented the Luce as a performance car: its rear-wheel steering, suspension derived from the F80 supercar and steering-wheel paddles for adjusting torque or regenerative braking are among the features highlighted in the source report.
The report also cited an August auction where the first production Luce, called “Chassis 0,” sold for $40 million. That exceptional auction result reflects a one-off sale and should not be treated as the price customers will pay for production cars or as a measure of ordinary retail demand.
““Beguilingly natural in its responses, fluid and concise in its change of direction, and beautifully balanced through all phases of a corner.””
— MotorTrend, in an early driving impression quoted by InsideEVs
Order Numbers and U.S. Range Still Unknown
Ferrari has not disclosed how many Luces are allocated, its planned production volume, or the regional distribution of orders. The company’s wording also does not clarify whether every allocation represents a firm customer order, or whether cancellations could make cars available later. The reported year-long wait applies to customers ordering now, according to Vigna’s remarks as relayed in the source.
The supplied information does not give a U.S. EPA range rating, a confirmed U.S. delivery schedule beyond the stated wait, or further details about pricing outside the reported U.S. starting price. Nor does it quantify the online backlash or provide survey data on how public opinion has changed. Those gaps limit direct comparisons between the controversy, buyer interest and eventual sales.
Deliveries Will Test Demand
The next clear milestone is the start of customer deliveries and publication of more complete vehicle specifications, including a U.S. EPA range rating. Ferrari’s future production and sales disclosures could show whether the 2027 allocation translates into completed purchases and how demand is distributed across markets. Until those details are available, the strongest confirmed takeaway is narrower: Ferrari says its planned Luce sales for 2027 are basically allocated, while the underlying order totals remain undisclosed.
Key Questions
Is the Ferrari Luce sold out through 2027?
Ferrari CEO Benedetto Vigna said the Luce cars the company plans to sell in 2027 are “basically all allocated.” Ferrari has not published the number of vehicles involved.
How long would a new Luce buyer wait?
Vigna said customers placing an order now would have to wait about a year for delivery. The source does not provide a more detailed delivery schedule.
How much does the Ferrari Luce cost?
The report gives a U.S. starting price of $560,800. It does not list prices for other markets or provide a fuller breakdown of options and fees.
What is the Luce’s range?
Ferrari’s reported figure is 530 kilometers, or 329 miles, on Europe’s WLTP test cycle. A U.S. EPA rating was not included in the source material, so the WLTP figure should not be presented as an EPA estimate.
How many Luce orders has Ferrari received?
Ferrari has not disclosed an order total, planned production volume or regional breakdown. The company’s statement that 2027 production is basically allocated does not specify the number of cars reserved.
Source: insideevs.com
